Hear from our experts on what’s brewing in the digital marketing industry.
As they say, Rome wasn’t built in a day, and neither is a successful brand. You’ve probably been told a million times for the need of your brand to be on social media, but do you really know why? With the rise of social media marketing, it is convenient for anyone to assess and grow ⟩
I have some pity for Facebook. The election of Donald Trump and the on-going Russia investigation have kept them in the crosshairs on the issue of fake news. An innovative forum whose reason for existence is (mostly) unmoderated, user-generated content has found itself held responsible for failing to make a value judgment on that content.
In four days’ time, ASEAN will start a new decade under the chair of Singapore in 2018. Among the initiatives which Singapore will like to focus on, is the digital connectivity for the group. And it is timely. ASEAN has a combined population of some 630 million. At least 60% of that are 35-years-old or ⟩
British Prime Minister Theresa May’s speech was closely watched by the media. Speaking at the Conservative Party Conference, she was to offer the vision of the “British Dream”. It turned out to be a media nightmare. The gallant Mrs May endured a terrible cough, and struggled to speak. A prankster added to the drama. Mrs May ⟩
(22 Sept, 2017) Over the past week, one of the most-watched events, was Ms Aung San Suu Kyi’s speech on the Rohingya crisis. The Myanmar leader’s remarks were extensively covered by the global media. As expected, reactions from outside Myanmar were mixed, while many Myanmars rallied around Daw Suu, as the Nobel Peace Laurette is ⟩