First it was Instagram. Now Facebook too has joined with the trial removal of the ‘Likes’ feature on its social media page. (After all, they are all owned by Zukerberg) For the longest time since the existence of the abovementioned social media apps, the success of a post has generally been measured via the number of ‘Likes’ received.

Ever since the emergence of vlogging on YouTube, we have witnessed the progress of live streaming as a viable marketing format. In fact, it is one that seemed rather informal yet has paved its way to the hearts of many – all three hours long at times – raw and unedited, to an audience ever ready for content.

What is it about live streaming that works?

Influencer marketing has seen a significant rise and demand over the past few years. For the longest time, we were used to seeing only celebrities fronting brands and businesses. With the emergence of influencers, the presence of these “regular people”, yet, with significant influential power became refreshing to the audience and business owners alike.