5 Tips to Manage your Digital Reputation in 2019
This 2019, be proactive and not just reactive. Take the opportunity in the new year to look after your digital footprints. With consistently good reputation management, it means that you’re actively looking after your reputation, even when things are going smoothly.
How can you understand, protect and nurture your brand’s reputation?
Here are 5 simple ways you can nurture your reputation:
1. Media Monitor – Good research goes a long way in what people make of your brand. Understand what people are already saying online. It can also change perceptions and inform you of what you can do better. Look up what the media is saying about your brand. This includes forums, Google Reviews (especially Google Maps), comments left on Facebook & Instagram. Free online social media tools like Hootsuite allows you to monitor mentions of your brand. If you have a budget to spend, try Talkwalker as a media monitoring tool to understand how your social media platforms are doing.
2. Understanding Sentiments – At the end of the day, the number of followers, likes and mentions you receive are just one aspect of the equation. What matters most are the underlying sentiments that makes up of what people are thinking (and saying) about your brand. Be sure to manage those negative reviews carefully and you might be able to convert critics to lovers.
3. Speak your customers’ language – Engage with your customers/followers, minute by minute, through all platforms that you own – be it websites, social media channels or traditional newsletters. According to HubSpot, 82% of consumers expect an “immediate response” when asking a sales question. Be able to response quickly while speaking your customers’ language will bring you that sales.
4. Disengage to engage – Engagement and response are just the beginning; but how well are you engaging and responding? Does your tone, content and effort make your customers/followers feel welcome? Do the content that you post represents you and your brand?
5. Share your expertise and build trust– A 360-degree learning process should be put into place. Elevate your brand/business’ profile through sharing and offering something unique, which can in turn, be an in-demand product or particular knowledge. Share details in order for your audiences to trust that you know what you are doing. In a study with 1300 business professionals, 81% said that thought leadership has increased their trust with the organisation, making it easy to do business with them. Schedule your posts with useful and relevant content, to improve your overall digital position.
End 2018 with a bang! Don’t lose track of proactive researches and managing your own reputation.
beknown promises to keep your brand on point! Talk to us today for a free one-hour consultation to learn how you can do better in 2019.
[Adrian Liew, Co-Founder & Farhana Aziz, Media Relations]