Posts tagged: #digitalreputation

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Brand Identity 101: Finding your sweet spot in the digital space

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In spite of the aesthetically pleasing #ootds and vlogs that flood the platforms on a daily basis, the audience is looking beyond visuals to trigger the desire to engage and follow – they want to be involved. In the words of marketing expert, Bianca Bass, “People no longer buy products, they buy better versions of themselves.”


Jumping On The Trend-wagon

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The digital space is fast-paced and saturated. Brands and businesses are on a constant battle, to find ways to stand out, amidst the sea of similarities. That said, when a trend like the “Bottle Cap Challenge” comes along, it almost always seems like you have hit the jackpot. Relevance? Check. Talk of the town? Check. ⟩


How Huawei Overlooked a Potential Crisis

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After almost a week of the Huawei Singapore commotion, Huawei has become a common name among Singapore households, for the wrong reasons.


Be Known for Good – Even when Something Bad Happens

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Managing The Lizard Scare

For the popular Irvins salted egg fish skin snack, 2019 started with a bang, after a customer found a deep fried lizard in her pack. Irvins’ co-founder Irvin Gunawan reacted to this unfortunate incident speedily. He apologized for the frightful mistake, offered to pay for any medical costs incurred by the customer. The company also offered refunds for any customer who bought the batch of fish skin snacks that expired on Oct 16, 2019, reported the matter to the Agri-Food and Veterinary Authority of Singapore (AVA), and promised further investigations into how the incident could have happened and literally close the gaps.


Top 5 Trends in 2019 for Putting your Brand on Digital

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LinkedIn is not just another platform for professionals! If you are a B2B business, this is for you. Consider LinkedIn as part of your marketing strategy. Accelerate the growth of your brand with LinkedIn! With a robust LinkedIn Profile that frequently updates and connects, your brand will be on its way towards establishing an overall presence in the LinkedIn community. Next, explore all of LinkedIn’s functions – such as sponsored InMails and LinkedIn Groups. Capitalise on the value of this powerful platform and watch your KPIs steadily hit the next level.

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