fbpx

blog


Hear from our experts on what’s brewing in the digital marketing industry.

05/09/2019

Look Mama, I’ve Been Trolled!

blog

Years ago, it was every marketers’ worry that their brand will be the butt of the jokes by trolls. Today, however, trolling is almost a part of every marketing campaign there is out there. If you are thinking of trolling your own brand to get the marketing attention, read on! Urban dictionary has it that ⟩

28/08/2019

Brand Identity 101: Finding your sweet spot in the digital space

blog

In spite of the aesthetically pleasing #ootds and vlogs that flood the platforms on a daily basis, the audience is looking beyond visuals to trigger the desire to engage and follow – they want to be involved. In the words of marketing expert, Bianca Bass, “People no longer buy products, they buy better versions of themselves.”

20/08/2019

Jumping On The Trend-wagon

blog

The digital space is fast-paced and saturated. Brands and businesses are on a constant battle, to find ways to stand out, amidst the sea of similarities. That said, when a trend like the “Bottle Cap Challenge” comes along, it almost always seems like you have hit the jackpot. Relevance? Check. Talk of the town? Check. ⟩

06/08/2019

How Huawei Overlooked a Potential Crisis

blog

After almost a week of the Huawei Singapore commotion, Huawei has become a common name among Singapore households, for the wrong reasons.

29/07/2019

4Ps: Zooming In On Who You Target Online

blog

How to target the right audience for my product? Here’s how to do it in the right way.


1 2 3 4 6