Hear from our experts on what’s brewing in the digital marketing industry.


Look Mama, I’ve Been Trolled!


Years ago, it was every marketers’ worry that their brand will be the butt of the jokes by trolls. Today, however, trolling is almost a part of every marketing campaign there is out there. If you are thinking of trolling your own brand to get the marketing attention, read on! Urban dictionary has it that ⟩


Brand Identity 101: Finding your sweet spot in the digital space


In spite of the aesthetically pleasing #ootds and vlogs that flood the platforms on a daily basis, the audience is looking beyond visuals to trigger the desire to engage and follow – they want to be involved. In the words of marketing expert, Bianca Bass, “People no longer buy products, they buy better versions of themselves.”


Jumping On The Trend-wagon


The digital space is fast-paced and saturated. Brands and businesses are on a constant battle, to find ways to stand out, amidst the sea of similarities. That said, when a trend like the “Bottle Cap Challenge” comes along, it almost always seems like you have hit the jackpot. Relevance? Check. Talk of the town? Check. ⟩


How Huawei Overlooked a Potential Crisis


After almost a week of the Huawei Singapore commotion, Huawei has become a common name among Singapore households, for the wrong reasons.


4Ps: Zooming In On Who You Target Online


How to target the right audience for my product? Here’s how to do it in the right way.

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